From the Hometown, 郷びより
Date
circa 2010
Credits
- Kawakami Kazuo Illustrator
- Kawakami Kazuo Designer
- Miyake Minako Creative Director
- Miyake Minako Art Director
Format
- Packaging 401
This carton design for boxed rice is a mix of illustration and typography. While the design depicts a family in the middle of a wheat field, there are big and small sized typography that accompany it. As well as the red ink typography accompanied by a red circle to make the phrase stand out to capture the consumers attention. The typography also includes the furigana for the Kanji to make it easier for consumers to read and understand.
